I wandered into my office on Monday morning feeling pretty tired. Basically, the only thing that got me in the office was that I knew about a few tracks I wanted to consider for reviewing or just writing about. Last on my list was “Pep Rally”, a new track uploaded yesterday by Missy Elliott.
4.22 Minutes later: OK, I´M AWAKE!
Count on Missy to get you all fired up to do shit. “Rep Rally” really gets you going. She gets into the role of coach awfully well and it's a party banger from A-Z.
It’s no accident this track was dropped on the day of the Super Bowl. The link to sports and the sheer mention of the Super Bowl was no doubt, irresistible to her team to not let it coincide. Of course, she’s one of the many, MANY artists who have dropped a little something to tie into the biggest event of the year for Americans.
Of course, with her being part of the halftime show last year, she had to do something this year and “Rep Rally” is another classic example of Missy’s impeccable feel for what’s hot. It really is never a dull moment with her music. Still, as much as I loved “WTF”, I actually found this track slightly easier to get into. Even on a Monday morning.
Compared to all the other songs I had listened to in the morning, Missy’s track came at me like a ton of bricks. It’s full of life and energy. Exactly what you would expect from something called “Pep Rally”.
The song was also used for a commercial for Amazon Echo Speakers, which aired during the Super Bowl, which premiered the song to all viewers who can later check it out, in full, on YouTube.